What Is a Lead in a Photography Business?
A lead is anyone who has enquired about booking a photographer but hasn't yet signed a contract or paid a deposit.
A lead is anyone who has made contact expressing interest in booking — through a website form, an Instagram message, or a referral — before any contract or payment has happened.
A lead becomes a project once they book, at which point they move from an inbox-style list onto a workflow board tracking the actual shoot.
Frequently asked questions
What's the difference between a lead and a client?
A lead hasn't booked yet; a client (or project) has moved past enquiry into an actual confirmed booking.
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