Email Automation for Photographers
Email automation for photographers sends the right message the moment something happens — a lead comes in, a contract's signed, a shoot date's tomorrow — without you writing it each time.
Most missed follow-ups aren't a photographer forgetting a client — they're a photographer being on a shoot when the reply window matters. Email automation removes the timing problem by sending the message the moment the trigger happens, not whenever you next check your phone.
Triggers worth automating
- A new lead arrives — send an instant "got your message" reply.
- A contract gets signed — confirm next steps.
- A payment or deposit lands — send a receipt.
- A project's status changes — keep the client in the loop.
- A shoot date is tomorrow — a reminder.
- A contact's birthday or anniversary — a personal touch that drives referrals.
- An invoice's due date is close — a gentle nudge.
How lemon.gallery's automation engine works
Twelve triggers cover the full client journey, from a new lead through to invoice due dates and shoot-date reminders. Every automation ships with a ready-written starter email, but every single one is off by default — you switch on only what you want, and edit the wording freely, choosing between the built-in branded template or your own full custom HTML.
Frequently asked questions
Are automations switched on by default?
No — every automation ships disabled so nothing sends until you explicitly turn it on.
Can I write my own email instead of using the template?
Yes — each automation step can use the branded lemon.gallery template with your own wording, or a fully custom HTML email you write yourself.
What happens on someone's birthday if I've enabled that trigger?
A check runs once a day; if a contact's birthday matches, the automation queues that day, and it won't send twice even if the check runs more than once.
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