How to Follow Up with Photography Leads
A simple follow-up cadence for photography leads, and which parts are worth automating versus writing personally.
An instant auto-reply the moment a lead arrives covers the highest-value follow-up: a fast first response. After that, a personal reply within a day or two tends to matter more than further automation.
For a lead that's gone quiet after an initial conversation, a manual check-in a week or two later, referencing what they specifically asked about, converts better than a generic automated nudge.
Frequently asked questions
Should every follow-up be automated?
No — the first instant reply is worth automating; anything after that benefits from a personal touch referencing their specific enquiry.
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