Two free-tier CRMs, compared

lemon.gallery vs Bloom

Both are photographer CRMs with a free tier and booking. The difference is how much of galleries, sales and marketing each one includes.

Where each one is stronger

Bloom is a photographer CRM with booking, invoicing and a free tier, popular for its clean scheduling and client workflow. lemon.gallery covers that ground and puts more weight on gallery delivery, per-image sales and a full marketing suite, with GBP pricing for UK studios.

Compared

lemon.gallery vs Bloom

lemon.galleryBloom
CRM, bookings, invoicing
Free tier
Client galleries + salesLimited
Email marketing + funnelsLimited
Instagram DM automation
GBP / UK-native
The verdict

Which should you pick?

Bloom is a tidy photographer CRM with strong scheduling and a free tier, and a good fit if booking and client workflow are your priority. lemon.gallery matches that and adds fuller gallery delivery, per-image sales, a marketing suite and GBP pricing. If delivery and sales matter as much as the CRM, lemon.gallery covers more.

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CRM, galleries and sales, free to start

The whole studio in one login.

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Frequently asked questions

Is lemon.gallery or Bloom better for photographers?

Both are photographer CRMs with free tiers. Bloom is strong on scheduling and client workflow; lemon.gallery adds fuller gallery delivery, per-image sales, marketing tools and GBP pricing.

Do both have a free plan?

Yes. Both offer a free tier covering the core CRM and booking workflow, with paid plans adding more storage and features.

Which has better gallery delivery?

lemon.gallery puts more weight on client galleries, proofing and per-image print and digital sales, where Bloom's gallery features are lighter.

Which suits a UK photographer?

lemon.gallery is UK-native with GBP pricing and VAT-aware invoicing, removing the currency and tax friction of a US-priced tool.

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