What Is Print Fulfillment?
Print fulfilment is the process of turning a paid print order into a physical product, printed and shipped by a lab rather than the photographer.
Print fulfilment is the production and shipping of a physical print product — a print, canvas, or photo book — once a client has paid for it. A lab handles the printing and delivery rather than the photographer.
Automatic fulfilment sends the file and shipping address to the lab the moment payment clears, without the photographer manually downloading and re-uploading anything.
Frequently asked questions
Who sets the retail price the client pays?
The photographer does — the lab's production cost is separate from the retail price shown to the client.
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