What Is an Email Gate?
An email gate asks a gallery visitor for their name and email before viewing, capturing the person as a lead so guests become contacts you can follow up.
An email gate asks a visitor to enter their name and email address before they can view a gallery. It captures each viewer as a contact, which is especially useful on open event galleries where guests would otherwise view anonymously.
For a photographer, an email gate turns gallery viewers into leads: the guests who browse a wedding gallery become named contacts who can be followed up about their own sessions.
Frequently asked questions
When should I use an email gate?
On galleries you want to generate leads from, such as event or wedding galleries with many guest viewers. For a private client delivery, a gate can add unnecessary friction.
Do email gates put clients off?
A single name-and-email step is usually accepted for free galleries. For paid client deliveries, many photographers skip it to keep access frictionless.
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