Photography Print Pricing Calculator
A simple approach to calculating print prices from lab cost, margin target, and market rate — no spreadsheet template required.
A workable formula: take the lab's production cost, multiply by three to five for a standard print (more for larger or framed products), then sanity-check the result against what similar studios charge locally.
A worked example
| Product | Lab cost | × multiplier | Sale price |
|---|---|---|---|
| 6x4 print | £0.35 | ×5 | £1.75 → round to £2.50 |
| 10x8 print | £2.10 | ×4 | £8.40 → round to £9 |
| 16x12 canvas | £18.00 | ×3 | £54.00 → round to £55 |
Why the multiplier shrinks as the product gets bigger
A higher multiplier on small prints covers the fixed cost of processing an order — packaging, admin, the minutes spent on a £2 sale cost roughly the same as a £50 one. Larger and framed products already carry enough production cost that a smaller multiplier still leaves a healthy margin without pricing yourself out of the market.
Once set, that pricing lives on a reusable price sheet in lemon.gallery, attached to any gallery, so the calculation only needs doing once rather than per client.
Frequently asked questions
Should shipping be built into the print price or charged separately?
Either works; building it in keeps checkout simpler, while charging separately is more transparent about the actual cost breakdown.
Should I round prices to whole numbers?
Most studios do — £9 reads cleaner at checkout than £8.40, and the extra 60p is a reasonable rounding margin, not a meaningful loss.
How do I price a product Prodigi doesn't list a fixed cost for?
Use the closest comparable product's cost as your base and apply the same multiplier logic — the formula holds regardless of the specific product.
Do I need to update prices often?
Check lab costs at least twice a year — production costs shift, and a price sheet that hasn't been reviewed in a year is a common source of shrinking margin nobody notices.
Run your whole studio in one place
Client galleries, per-image sales, bookings and contracts — free to start.
Create your free account →