How to Turn One Wedding Into Multiple Press Features
How to get more than one press feature from a single wedding by pitching different angles to different outlet types, without duplicating submissions.
One wedding can support more than one feature when you pitch different angles to different outlet types: a full real-wedding feature to a wedding blog, a styling-focused angle to an editorial magazine, and a supplier-specific angle to a venue or vendor page.
Split the angles, not the photos
A single wedding often has more than one story: the full day for a real-weddings blog, a tighter styling story for an editorial title, and a venue-specific angle for the venue's own feature page. Pitch each outlet the angle that fits it, using the relevant subset of images.
Space submissions out
Pitching multiple outlets on the same day with the same framing can read as scattergun. Spacing submissions over a few weeks, tailored to each outlet, tends to land better than a single mass pitch.
Loop in suppliers
A venue or vendor feature often welcomes a pitch that centres their part of the day, and suppliers frequently share their own features, extending your reach beyond the outlet's own audience.
Frequently asked questions
Can I pitch the same wedding to multiple publications?
Yes, as long as each pitch is tailored to that outlet's angle and you are upfront about simultaneous submissions if asked. A single wedding can support several distinct features.
How do I avoid submissions looking repetitive across outlets?
Lead each pitch with a different angle suited to that outlet type: full day for a wedding blog, styling for an editorial title, supplier-specific for a venue feature.
Should I pitch venues and suppliers separately from editorial outlets?
Yes. Venue and supplier feature pages often want a different angle than editorial blogs, and suppliers are more likely to share the feature themselves.
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