What Is GEO (Generative Engine Optimisation)?
GEO is optimising content so AI search tools like ChatGPT, Perplexity and Google's AI overviews understand and cite it, the way SEO optimises for classic search.
GEO, short for generative engine optimisation, is the practice of structuring content so AI search tools, such as ChatGPT, Perplexity and Google's AI overviews, understand it and cite it in their answers. It is the AI-era counterpart to SEO.
GEO overlaps with SEO but rewards clear, direct answers, question-style headings, and structured data that machines can parse. A page that answers a question plainly in its first line is easier for an AI to quote.
Frequently asked questions
Is GEO different from SEO?
They overlap, but GEO focuses on being understood and cited by AI answer engines, which reward concise direct answers and structured data, where SEO focuses on ranking in classic search results.
How do photographers improve GEO?
Answer common questions directly, use question-form headings, add FAQ and other structured data, and keep content clear enough for a machine to extract a clean answer.
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