What Is a Drip Sequence?
A drip sequence is a series of emails sent automatically over time after someone joins a list, spaced out to nurture a lead toward booking without manual sending.
A drip sequence, also called an email sequence or drip campaign, is a set of emails scheduled to send automatically over days or weeks once someone subscribes. Each email builds on the last, warming a lead toward an enquiry without you sending anything by hand.
A photographer might use a welcome sequence for new leads: an introduction, then some recent work, then a gentle prompt to book. The emails send on their own once the sequence is set up.
Frequently asked questions
How is a drip sequence different from a newsletter?
A newsletter goes to everyone at once, when you send it. A drip sequence sends a fixed series automatically, timed from when each person joins the list.
How many emails should a drip sequence have?
A welcome sequence often runs three to five emails. The right number depends on the goal, but each email should have a clear purpose rather than filling a quota.
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