What Is A/B Testing?
A/B testing compares two versions of a page, email or ad to see which performs better, so decisions are based on real results rather than guesswork.
A/B testing, also called split testing, is showing two versions of something, such as a subject line or a landing page, to different groups and measuring which performs better. The winning version is then used for everyone.
It replaces guessing with evidence. Rather than debating which headline is stronger, you run both and let the response rate decide, then keep the one that actually earned more clicks or bookings.
Frequently asked questions
What can photographers A/B test?
Email subject lines, landing page headlines, call-to-action wording, and funnel steps are all common tests. Change one thing at a time so you know what caused the difference.
How much traffic do I need to A/B test?
Enough for a meaningful difference to show. With small volumes, results can be noise, so it is worth waiting for a reasonable sample before deciding.
Run your whole studio in one place
Client galleries, per-image sales, bookings and contracts — free to start.
Create your free account →