Client Segments Built From What People Actually Did

Filter your clients by lifetime spend, booked services, gallery activity or how they reacted to your last campaign, then email exactly that list.

The offer that lands with a £2,000 wedding client is wasted on someone who bought one £15 print, and sending both people the same email is how unsubscribes happen. Segments turn your CRM history into mailing lists: spent over a threshold or booked a specific service, down to having a gallery that expires this fortnight.

What can I filter on?

Lifetime spend across orders and invoices. Whether they hold a confirmed booking, and for which service. Where the contact came from, and whether a gallery of theirs expires soon. And campaign engagement, from opens and clicks down to the people who never opened at all.

Why does the non-opener filter matter?

Because a resend to non-openers with a different subject line is the cheapest extra reach in email marketing. Mailchimp gates behavioural segments like this behind higher tiers. Here you preview the count, name the list, and send.

Segments become normal lists, so drips and campaigns work on them like anything else, and every send still carries the automatic unsubscribe footer.

Frequently asked questions