8 Press Pitch Templates for Photographers
8 ready-to-adapt press pitch templates for photographers in 2026, covering real weddings, styled shoots, venue features and follow-ups.
These 8 press pitch templates cover the situations photographers pitch most often: a real wedding, a styled shoot, a venue feature, a regional blog, a national magazine, a follow-up, pitching multiple outlets, and disclosing exclusivity status. Adapt the specifics; keep the structure.
1. Real wedding submission
Subject: [Season] wedding at [venue], first submission. Hi [name], sending over [couple]'s wedding at [venue] on [date], which centred on [angle]. Full gallery and vendor credits attached if it's a fit for [outlet]. Happy to answer anything.
2. Styled shoot submission
Subject: Styled shoot, [concept], full credits attached. Hi [name], we put together a styled shoot around [concept] at [venue]. Full team credits and image set attached. Let me know if you'd like anything else.
3. Venue or supplier feature
Subject: [Venue] feature from a recent wedding. Hi [name], I shot a wedding at [venue] recently and thought the space might be a fit for a feature. Images and the venue's details attached.
4. Regional blog pitch
Subject: [Region] wedding at [venue], local submission. Hi [name], sending a [region]-based wedding I think fits [outlet]'s coverage. Full gallery and credits attached.
5. National magazine pitch
Subject: [Angle], a [season] wedding at [venue]. Hi [name], this wedding centred on [angle], which I don't think you've covered before. Full gallery and credits attached if it's of interest.
6. Follow-up email
Subject: Re: [original subject]. Hi [name], just checking this reached you. Happy to send anything else needed, and no worries either way.
7. Multiple-outlet variation
Subject: [Angle], a [season] wedding at [venue]. Hi [name], sending this over as I think it fits [outlet]'s style. Note it's also gone to a small number of other outlets; happy to confirm exclusivity if useful.
8. Exclusivity disclosure line
This has also been submitted to [outlet(s)], so it isn't exclusive, but I'm happy to discuss if that affects your interest.
Frequently asked questions
Can I use the same press pitch template for every outlet?
Adapt the angle and specifics for each outlet rather than reusing the exact same email. The structure can stay consistent, but a generic copy-paste pitch reads worse than a tailored one.
Should I mention if a shoot has been pitched elsewhere?
Yes, if pitching multiple outlets simultaneously, a short honest line about it is standard practice and rarely costs you the feature.
How different should a follow-up email be from the original pitch?
Very short, just a line or two referencing the original pitch. Do not resend the full pitch or add pressure.
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