Terms of Service

Last updated 12 October 2026

1. Who we are

lemon.gallery ("we", "us") provides studio-management and client-gallery software to photographers and studios ("you"). By creating an account you agree to these terms.

2. Your account

You are responsible for keeping your login secure and for everything done under your account. You must be old enough to enter a contract in your country and provide accurate details. One person or business per account unless we agree otherwise in writing.

3. Plans, fees and sales

• Prices are in pounds sterling. We are not VAT registered, so no VAT is added to anything you pay us.
• Paid plans are billed in advance on the interval you choose, monthly or annual, and renew automatically until cancelled.
• Where a paid plan is offered with a free trial, it is a first-time thing only: if you have subscribed to a paid plan before, on any tier, you don't get another one. A trial converts into a paid subscription automatically when it ends and we take the first payment then, unless you cancel before that point.
• Annual plans are a real amount of money to be charged without warning, so we will email you a reminder before an annual plan renews, in time for you to cancel if you'd rather not.
• On the free plan we deduct 2.5% from sales you make through the platform. Every paid tier is 0% — no sales fee at all.
• We can change our prices. If a change affects what you pay, we'll tell you at least 30 days before it applies to one of your renewals, so you can cancel first if you don't want it. Nothing you have already paid for changes price part-way through.
• If a renewal payment fails, Stripe retries it and we'll email you so you can update the card. If it still hasn't gone through by the end of those retries, the subscription is cancelled and the account drops back to the free plan — your data and your galleries stay, but paid features stop and the 2.5% sales fee starts applying again until you resubscribe.
• Payments to you from your clients are processed by Stripe and are subject to Stripe's terms. Stripe's fee on each of those payments comes out of what you receive, at exactly what Stripe charged, with nothing added. On a print order our lab makes, the cost of the prints and their postage comes out of the sale as well. Payout timing is set by Stripe, not us.
• You can cancel any time; access continues to the end of the paid period. See our Refund & Cancellation Policy for how that works.

4. Refunds to your clients

You decide your own refund policy with your clients and can issue refunds to them from inside the app. Platform sales fees already deducted on a refunded sale come back to you as well: all of the fee when you refund the whole sale, and the matching share of it when you refund only part. Stripe keeps its own fee on a refunded payment, so that part does not come back, and nor does the cost of prints the lab has already made.

Chargebacks are a different thing and they land on us first, so this needs saying plainly. When a client pays you for a download, a print or a booking, the card charge runs through our Stripe account and is passed on to yours. That makes us the merchant of record on your sale — so if that client later disputes the payment with their bank, the disputed amount and the fee the card scheme charges for handling the dispute are taken out of our balance, not yours. The sale was yours and so is the loss: you agree to cover chargebacks, reversals and dispute fees on your own sales, and we may set them against money from your future sales or invoice you for them. We will tell you as soon as one comes in and pass on whatever evidence Stripe is asking for, because most disputes are winnable if somebody answers them with the delivery record. If you win it, you get the money back.

5. The media you upload

Your photographs, videos and files stay yours. You grant us only the limited licence needed to store, process, resize and display them so the service works for you — delivering a gallery, fulfilling a print order, showing a preview. We don't sell your work, license it to anyone else, or use it to advertise lemon.gallery without asking you first.

Some features do send a photograph out to an AI provider, and you deserve to know exactly which rather than a comfortable sentence saying we'd never. Writing alt text or a description sends a downsized, watermark-free copy to a vision model so it can say what is in the frame. Image-theft monitoring, which does nothing until you switch it on, sends a copy to Google Cloud Vision to search the web for the same picture — web search only, and there is no face detection or face recognition anywhere in lemon.gallery. AI photo editing is a paid feature you have to buy and turn on: it makes an altered copy of the photograph, your original is never overwritten, and nothing goes to a client until a person has looked at the result and approved it. §9 sets out the whole list.

What stays with you is the responsibility for what you upload. By uploading, you confirm that:

• You own the work or have the rights to use it, including where a second shooter, assistant or editor was involved.
• Anyone identifiable in an image has given whatever consent or release the law and your own client agreement require — particularly for images you publish, sell or use in a public gallery. This matters most with children, private events, medical or clinical settings, and any location with its own filming restrictions.
• The content is lawful. No content that is unlawful to possess or distribute, no sexual content involving minors under any circumstances, no material that infringes someone else's copyright, trade mark or privacy.
• Where a client buys a print, you understand their name and delivery address are passed to our print-fulfilment partner so the order can be shipped. That's named in our Data Processing Agreement.

We do not review or pre-screen what you upload, and we have no practical way to know whether a release exists for a given photograph — that judgement is yours and only yours. If someone tells us content on your account is unlawful or infringing, we may remove or restrict access to it while we look into it, and we'll tell you why. Repeated infringement is grounds for closing an account.

You can also offer your clients paid file retention: when a job is finished, we'll ask the client whether they want their files kept and what that costs per month. That payment works like every other client payment on the platform — it goes through our Stripe account and is passed on to yours, so we are the merchant of record on it (§4 applies, including for refunds and chargebacks). The price, the grace period and whether the feature is on at all are yours to set. If a client says no, or stops paying, nothing is deleted by us or by any timer: the files stay put until you review what would go and confirm it yourself.

6. Your clients' data

The contacts, leads, bookings, questionnaire answers and gallery access emails you put into lemon.gallery belong to you and your business. In data-protection terms you are the controller of that personal data and we are your processor: we handle it on your instructions, to run the features you use, and nothing else. Our Data Processing Agreement sets out that relationship in full, and it applies automatically from the moment you add someone's details.

Because you are the controller, it is your responsibility to have a lawful basis for holding each person's data, to keep it reasonably accurate, to tell people how you use it (usually via your own privacy notice), and to answer their requests if they ask to see, correct or delete it. We will help you do that — the tools to export and delete are in the app — but we can't answer for you, because we don't know what you promised your clients.

7. Marketing, outreach and messaging

Some features send email or text messages to your clients and prospects, from our infrastructure, in your name: marketing campaigns, automations, booking reminders, and outreach drafts. You are the sender. That means you are responsible for having the right to contact each recipient — consent where consent is required, or a lawful basis you can actually point to.

• Only send to people who agreed to hear from you, or where the law genuinely permits it. Never upload or send to a purchased, scraped or rented list.
• Every marketing message we send for you carries an unsubscribe link, and texts carry opt-out instructions. Don't attempt to remove, disguise or work around them.
• An unsubscribe or a STOP is final. We enforce it automatically across your account, on every rail — campaigns, automations, reminders and one-off sends alike — and you must not re-add someone who has opted out.
• Outreach drafts are drafts. You decide whether a message is appropriate and whether that person should be contacted at all before anything goes out.
• Don't use the tools to send anything misleading, or anything that impersonates another business or person.

This matters more than the usual small print, so it's worth saying plainly: bulk mail sent without consent damages the delivery reputation shared by every studio on the platform, not only yours. We reserve the right to monitor complaint rates, bounce rates and sending patterns, and we will pause sending on an account that generates serious spam complaints — usually with a conversation first, immediately where the harm is ongoing.

8. Acceptable use

Don't use lemon.gallery to break the law, infringe copyright, send spam, upload unlawful content, harass anyone, resell the service as your own, or attempt to disrupt, probe or reverse-engineer it. Don't use it to store data you have no right to hold. We may suspend or close accounts that do.

9. AI features

Several features use AI. Rather than a paragraph about "AI-powered tools", here is what actually leaves the platform when you use one:

• Drafting text — emails, pitches, articles, replies, plans. Your words and the surrounding workflow context go to our AI provider, OpenRouter, which routes the request on to a model run by Google, Anthropic or OpenAI.
• Alt text and image descriptions — a downsized copy of the photograph, 768 pixels and with no watermark on it, goes to a vision model so it can describe what is in the picture.
• Image-theft monitoring — off unless you turn it on. A copy of the photograph goes to Google Cloud Vision, which searches the web for the same image. Web search only. We do not use face detection or face recognition here or anywhere else in the product.
• AI photo editing — a paid feature, off unless you buy it and switch it on. The photograph goes to an editing model and comes back as an altered copy. Your original is never overwritten, and no edited file reaches a client until you or someone on your team has reviewed it and approved it.
• Voice dictation — the audio recording goes to a transcription model.

Nothing here is doing facial recognition on the people in your pictures.

We do not train AI models on your photographs, and we do not knowingly allow anyone else to. By default we mark your images not to be used for AI training. Where you ask for something that needs AI to do it — AI editing, or a feature that reads your images — that request is your agreement for that task, and we don't apply the no-AI marker to those files.

Where our own team edits for you (lemonHelp), the work is done in industry-standard Adobe software, so your files pass through Adobe applications and their cloud while the work is done, on Adobe's terms.

You are responsible for reviewing anything before you send or publish it. AI drafts are suggestions, not guarantees of accuracy, and a draft that names a person, a price or a date is still your statement once you send it. The same goes for an edited photograph: once you approve it, it is your work going to your client.

On training: we do not use your photographs, your text or your clients' data to train models, and every AI request we send is marked to refuse training on its contents — that is a condition we set, not a favour we ask. What we won't do is dress that up as a cast-iron promise about every company further down the chain, because we cannot audit somebody else's data centre. It is what we require and what we choose, and a provider that won't accept it is a provider we don't use.

10. Your promise to us

If someone brings a claim against us because of what you uploaded, who you contacted, or how you used the service — a copyright claim over an image, a complaint from someone who never agreed to be photographed or emailed, a regulator's enquiry about your marketing — you agree to cover our reasonable costs and losses in dealing with it. This doesn't apply where the claim is caused by our own breach of these terms.

A promise like that is only fair if we can't run up a bill in your name, so here is how we will handle one. We'll tell you promptly and give you the detail we have. We won't admit fault or settle a claim on any terms without asking you first. You can take conduct of the defence yourself, with your own solicitor, and if you do we'll co-operate and hand over what you need — we just ask that you don't settle in a way that admits something on our behalf without our agreement. We will only ever ask you for costs we have genuinely incurred and can show you, and we'll take reasonable steps to keep them down rather than treat your indemnity as a blank cheque. And none of this applies to anyone dealing with us as a consumer rather than in the course of a business.

11. Availability

We work to keep the service available but don't guarantee it will be uninterrupted or error-free. We may change or discontinue features with reasonable notice where practical.

12. Liability

To the extent the law allows, our total liability to you for any claim is limited to whichever is the greater of the fees you paid us in the 12 months before the claim and £500. The £500 floor is there on purpose: plenty of studios use lemon.gallery for years without paying us a penny, and a cap that came out at nothing for them would be neither fair nor worth much if anyone tested it. We are not liable for indirect or consequential loss, or for lost profits, lost bookings or lost data where you had the means to keep your own copy. Nothing here limits liability that cannot lawfully be limited, including for death or personal injury caused by negligence, or for fraud.

Your photographs are your livelihood, so one honest word about backups: we keep your files on resilient storage and we take care of them, but lemon.gallery is a delivery and business platform, not an archive of record. Keep your own master copies.

13. Termination

You can close your account any time from Settings, and we can suspend or close an account that breaches these terms.

Closing is immediate and it cannot be undone. The moment you confirm it we cancel your subscription, take your galleries offline, and destroy the credentials on the account — the password stops working and the email address is released, so nobody can sign in again afterwards. That includes us: there is no grace period in which we can let you back in to fetch something, because there is no longer a login to let you back in with. So export before you close, not after. In Settings, next to the close button, there is a "Download my data" export covering your clients, bookings, invoices and messages, and your original files come down from each gallery's own download button. Do both first. After closing you can't sign in to fetch anything yourself. For 30 days we still hold your clients' data and, if you email privacy@lemon.gallery in that time, we will send you an export of it; after that it is deleted and we can't give it back.

Some records are kept rather than erased — invoices, orders, payments, refunds and anything else tax or accounting law requires us to hold. They stay attached to an account that no longer names anybody, for the periods set out in our Privacy Policy. And if Stripe is still holding money for you that hasn't paid out yet, we won't let the closure go through until it lands — we would rather block the button than cut you off from your own takings.

Your clients are affected by this too, and they are the part people forget. Closing your account unpublishes every gallery at that instant, and a suspension has the same effect for as long as it lasts: a link you sent a client stops working, a download they paid for stops being downloadable, and a set of favourites they were half-way through disappears. They will come to you about it rather than to us, and they will be right to — the contract for that shoot is between you and them, not between them and us. So before you close, give your clients their files. Send out the finished galleries, let anyone with a download still owing take it, and tell people the link is about to stop working. A print order already placed with our fulfilment partner will still be made and shipped; anything a client has not collected by the time you close, they cannot collect afterwards.

14. Changes

We may update these terms; material changes will be notified in-app or by email. Continued use after a change means you accept the updated terms.

15. Things outside our control

A fair amount of what we promise runs on infrastructure we don't own: Stripe takes the payments, Resend carries the email, Twilio carries the texts, Cloudflare sits in front of the site, OpenRouter and its model providers do the AI. If something genuinely outside our reasonable control stops us doing what we said — an outage at one of those, a network or power failure, a cyber attack, a change in the law, industrial action, fire or flood — we are not in breach for as long as it lasts. We'll tell you what is happening, keep telling you, and get things back as soon as we reasonably can. If it goes on for more than 30 days, either of us can end the agreement and you won't pay for the part you didn't get.

16. Third-party rights

This agreement is between you and us, and nobody else can enforce it. Your clients, your team members, your second shooter and anyone else who turns up in these terms have no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any part of it, even where a clause is plainly about them. We can also change or cancel this agreement between ourselves without asking any of them. None of that touches rights they hold independently of this agreement — their data-protection rights, for instance, belong to them by law and are unaffected by anything written here.

17. Transferring this agreement

You can't transfer your account, or your rights under these terms, to someone else without our written agreement. If you sell your studio, talk to us rather than hand over the login. We can transfer ours to a company that takes over lemon.gallery's business or assets, provided your rights under these terms aren't reduced by it, and we'll tell you when that happens.

18. What survives

Cancelling a subscription or closing an account doesn't erase the parts of this agreement meant to outlast it. What you confirmed in §5 about the media you uploaded, your promise to us in §10, the liability position in §12, the retained-records part of §13, and §§16 to 21 all carry on applying to anything that happened while your account was open.

19. The whole agreement

These terms, along with our Refund & Cancellation Policy, Privacy Policy and Data Processing Agreement, are the whole agreement between us and replace anything said beforehand. We write a lot of marketing — feature pages, comparison pages, emails, the odd bold line on the homepage — and we try hard to keep it accurate, but you agree you are not signing up in reliance on anything that isn't in these documents or confirmed to you in writing. If a page told you something that genuinely matters to your decision and you can't find it in here, ask us before you rely on it and we'll put it in writing or tell you it was wrong. Nothing in this section limits liability for fraud or fraudulent misrepresentation.

20. If part of this doesn't hold

If a court decides some part of these terms can't be enforced, that part is narrowed only as far as it has to be, or dropped if it can't be saved, and the rest carries on as written. That applies in particular to the liability cap in §12 and the promise in §10: if either is read down, what remains of it still stands.

21. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you deal with us as a consumer rather than a business, this doesn't take away the protection of the law where you live.

22. Contact

Questions about these terms: hello@lemon.gallery.