The next job, set up as you deliver
Every delivered shoot drafts a review request and a venue thank-you, and every quarter a rebooking and retainer pitch. You review, you send — the referral engine runs off your last job, not off your memory.
The ask, made at the right moment
Review requests
Every delivered job drafts the review ask at the highest-intent moment — right after delivery — so the goodwill turns into a five-star.
Venue thank-yous
The venue that hosted you gets a note and a curated set, opening the door to the next referral from them.
Quarterly rebookings
A rebooking and retainer pitch is drafted for existing clients every quarter — the persistence done for you, the relationship yours.
You review, you send
Nothing fires on its own. Every drafted ask comes to you first, so the voice stays unmistakeably yours.
A finished shoot becomes next season's work
Delivery triggers the draft
The moment a job is delivered, a review request and a venue thank-you are drafted and waiting for you.
You make them yours
A quick read and a wording tweak if you fancy, then you send them from your own address in your own voice.
Quarterly, the pitch returns
Every quarter a rebooking and retainer pitch lands for each existing client, so nobody is silently forgotten.
The engine compounds
Good reviews bring enquiries, venues refer, and retained clients rebook — each one feeding the next without you chasing it.
Every delivered job sells the next one
Every delivered job drafts a review request and a venue thank-you; every quarter, rebooking and retainer pitches. You review, you send — nothing goes out without your say-so.
- Automatic drafts: review request and venue thank-you per job
- Quarterly rebooking and retainer pitches, drafted for you
- You review and send — your voice, your client relationships
Referrals as a habit, not a hope
Most photographers know the post-delivery ask matters and still skip it. This makes it part of the workflow.
| How it stacks up | 'I'll ask next time' — the usual way | lemon.gallery |
|---|---|---|
| The review ask | Forgotten by day three | Drafted at delivery |
| The venue thank-you | Rarely sent | Ready to send |
| Retainers | Never revisited | Pitched every quarter |
| Remembering | On you | The workflow does it |
Where the automatic ask pays off
Wedding season handoff
Ten weddings delivered in a row means ten review asks that would otherwise be forgotten in the rush to the next one.
Venue relationships
The thank-you goes out the same week, not whenever you next think of it — which is exactly when a venue is most likely to actually post it.
Portrait & family clients
A quarterly nudge catches the family who's due another sitting, without you keeping a spreadsheet of who's overdue.
Commercial retainers
A brand client who booked once in spring gets a considered rebooking pitch before autumn, not a hopeful cold email.
Pick a plan, not a spreadsheet
Start free. Upgrade whenever a client actually pays you. Annual billing takes two months off every plan.
- Galleries and sales, 0% platform fee
- Client hub and file transfers
- Unlimited projects
- The CRM, without automation
- 25GB storage
- Everything in Solo
- Automations and email marketing
- Instagram DM automation, coming soon
- Lightroom plugin and custom domain
- 100GB storage
- Everything in Pro
- The AI suite
- Every tool included
- Team accounts
- 500GB storage
- Everything in Growth
- Bring your own storage and keys
- Higher limits on emails, research and AI runs
- Priority support
- 1TB storage
Free
Client galleries, 8GB storage, the full CRM, bookings and contracts, 2 projects at a time, 2.5% platform fee on sales.
Questions, answered honestly
Just what the product actually does today.
What happens after I deliver a job?
Every delivered job drafts a review request and a venue thank-you. You review them, then send — turning a finished shoot into the two things that actually bring the next work: a review and a referral.
How do retainers work?
Every quarter, rebooking and retainer pitches get drafted for your existing clients. Again, you review and send — the persistence is done for you, the relationship stays yours.
Why is this built in?
Because the moment right after delivery is the highest-intent moment a photographer has, and most people miss it. Automating the ask makes the referral engine run without relying on memory.