forms and pipelines

Every enquiry, steered to a booking

Quick one-step forms, or multi-step pipelines that qualify the job, land on a booking ask and chase anyone who drops out. See where people leave, then improve a weak step straight from the data.

Qualify before they reach youPer-step drop-off metricsImprove weak steps
Full pipeline18 active
Lead
Amy R.
Enquiry
J + T
Booked
The Otts
Shot
Marlowe
Delivered
Priya
how it works

An enquiry walks itself to a booking

The form qualifies

Each step asks the question that tells you whether the job is real — date, venue, headcount, budget — so only serious enquiries reach you.

It ends on the ask

A good pipeline doesn't trail off. The final step asks for the booking, and the reply lands on your calendar and in the client's thread.

Leavers get chased

Anyone who drops out before booking is followed up automatically, so a quiet lead doesn't just vanish into the ether.

Weak steps get improved

Per-step drop-off shows exactly where people leave. The improve button rewrites that step from the data, not from a guess.

grow · the funnel
forms and pipelines

A funnel that qualifies the job before it reaches you

Quick one-step enquiry forms, or multi-step pipelines that qualify the job before it reaches you, end on a booking ask and chase anyone who finishes without booking. Per-step drop-off metrics with an improve button that rewrites the weak step from the data.

  • One-step forms, or multi-step funnels that qualify first
  • Ends on a booking ask; chases anyone who doesn't book
  • Per-step drop-off metrics, with an improve button that rewrites the weak step
  • Meta and Google ad tracking built in
hover the funnel to find the leak
Enquiry funnelad tracked
Enquiry820
Quick call410
Quote sent220
Booked98
Improve → weakest step: 'Quote sent' · draft a rewrite →
the honest comparison

Forms that do the qualifying for you

A plain form captures the enquiry and stops there. These walk it all the way to a booking.

How it stacks upTypeform / Google Forms + chasing — the usual waylemon.gallery
CapturesThe enquiryThe enquiry, qualified
Drop-outsInvisibleMeasured, then chased
Fixing leaksYour guessImprove from data
AttributionNoneMeta & Google ad tracking
made for the way you work

The funnels that put people on the calendar

wedding

The wedding pipeline

Date, venue and budget questions up front, a booking ask at the end — and ad tracking on the embed so you know which campaign it came from.

mini-sessions

The mini-session signup

A fast one-step form with the dates as choices, so the moment someone picks, the slot is held and the deposit link goes out.

commercial

The commercial enquiry

Brief, usage and deadline questions qualify the job before it reaches you, and only real projects get a reply from you.

retention

The rebooking nudge

Returning clients get the shortest form of all — a one-tap 'same again' that books them in without re-answering everything.

honest numbers

Pick a plan, not a spreadsheet

Start free. Upgrade whenever a client actually pays you. Annual billing takes two months off every plan.

MonthlyAnnual 2 months free
Solo
Galleries and clients
£12/mo
billed monthly
  • Galleries and sales, 0% platform fee
  • Client hub and file transfers
  • Unlimited projects
  • The CRM, without automation
  • 25GB storage
Choose Solo
★ everything a solo studio runs on
Pro
Automate the studio
£24/mo
billed monthly
  • Everything in Solo
  • Automations and email marketing
  • Instagram DM automation, coming soon
  • Lightroom plugin and custom domain
  • 100GB storage
Choose Pro
Growth
Everything, with AI
£30/mo
billed monthly
  • Everything in Pro
  • The AI suite
  • Every tool included
  • Team accounts
  • 500GB storage
Choose Growth
Studio
Full control
£67/mo
billed monthly
  • Everything in Growth
  • Bring your own storage and keys
  • Higher limits on emails, research and AI runs
  • Priority support
  • 1TB storage
Choose Studio

Free

Client galleries, 8GB storage, the full CRM, bookings and contracts, 2 projects at a time, 2.5% platform fee on sales.

£0/mo
Start free
no spin

Questions, answered honestly

Just what the product actually does today.

What separates a form from a pipeline?

A one-step form just captures an enquiry. A pipeline walks a serious enquiry through the questions that qualify the job, ends on a booking ask, and chases anyone who drops out without booking.

How does the improve button work?

You see per-step drop-off. When a step is losing people, the improve button rewrites that weak step from the data — so the funnel gets better from what actually happened, not from a guess.

Can I embed it on my own site?

Yes. Forms and pipelines embed on your site with Meta and Google ad tracking, so the people who fill them out are attributable back to the campaign that brought them.