Emails that know which client this is
Segments that build themselves from real behaviour — spent over £X, gallery expiring, didn't open — plus designed campaigns, open/click stats and drips that fire as people join. Replacing the Mailchimp plan, not adding to it.
The machinery a list needs
Behaviour-built segments
Spent over a threshold, gallery expiring, never opened — segments that describe the decision, not just who signed up.
Designed campaigns
Templates that hold your images and your voice, with open and click stats on every send.
Join-triggered drips
A new enquiry lands, a small welcome sequence fires — the nurture happens without you remembering it.
GDPR by default
Unsubscribe is built in and every send respects opt-outs, so a wedding list stays clean and legal.
From list to reply, without the busywork
Lists build themselves
Segments come from what clients actually did — spent, opened, visited — never from a spreadsheet you maintain.
Pick a designed campaign
Start from a template that knows a photo goes at the top, drop in your offer and your words.
Send and watch the stats
Opens and clicks come back per campaign, so you learn which headline couples actually read.
Drips run for the joins
New names fall into a small sequence the moment they arrive, keeping the list warm without a manual schedule.
Segments that build themselves, campaigns that send
Lists, behaviour-built segments (spent over £X, gallery expiring, didn't open), designed campaigns with open and click stats, and join-triggered drip sequences. GDPR unsubscribe is built in.
- Segments built from what clients actually did, not guesswork
- Designed campaigns with open and click stats
- Join-triggered drip sequences that run on their own
- GDPR unsubscribe built in, not bolted on
A list that lives in the same place as your clients
Most photographers run Mailchimp next to the CRM, and the two never quite meet.
| How it stacks up | Mailchimp + your CRM — the usual way | lemon.gallery |
|---|---|---|
| Segments | Tags you maintain by hand | Built from real behaviour |
| Who it knows | An email address | The whole client record |
| Drips | Manual schedules | Fire on CRM joins |
| GDPR | Templates you bolt on | Built into every send |
Pick a plan, not a spreadsheet
Start free. Upgrade whenever a client actually pays you. Annual billing takes two months off every plan.
- Galleries and sales, 0% platform fee
- Client hub and file transfers
- Unlimited projects
- The CRM, without automation
- 25GB storage
- Everything in Solo
- Automations and email marketing
- Instagram DM automation, coming soon
- Lightroom plugin and custom domain
- 100GB storage
- Everything in Pro
- The AI suite
- Every tool included
- Team accounts
- 500GB storage
- Everything in Growth
- Bring your own storage and keys
- Higher limits on emails, research and AI runs
- Priority support
- 1TB storage
Free
Client galleries, 8GB storage, the full CRM, bookings and contracts, 2 projects at a time, 2.5% platform fee on sales.
Questions, answered honestly
Just what the product actually does today.
What makes the segments different?
They build themselves from real behaviour in your CRM — clients who've spent over a threshold, whose gallery is expiring, who didn't open the last campaign. You target people who are actually at a decision point.
Do I design the emails myself?
You get designed campaigns with open and click stats, plus join-triggered drip sequences. You're the one writing and sending — this is the machinery around it, not a hand-holding agency.
Is GDPR handled?
Yes — unsubscribe is built in and every list respects opt-outs. It's the compliance that a photographer selling to couples has to have to stay out of trouble.