Every job, nudged along on its own
Leads, clients and projects on a pipeline you drag between stages — Lead to Booked to Shot to Delivered to Invoiced. Tasks create themselves, quiet leads get nudged, and a morning brief tells you what actually needs doing today.
The CRM that knows your next job before you do
Leads, clients and projects on a drag-between-stages pipeline, with tasks that create themselves from pipeline stages and quiet leads, plus a morning brief of exactly what needs you today. Free, forever.
A pipeline that does the remembering
Leads land in the first stage
Enquiries come in from any form, gallery or channel and drop straight into Lead — nothing sits in a stray inbox.
Drag to Booked, watch tasks appear
The moment a job books, the follow-up tasks create themselves — contract, deposit, prep call — in the right order.
Quiet leads get nudged
A lead parked for too long triggers a gentle check-in, so nothing falls to the bottom of the pile by accident.
The morning brief tells you what's today
One daily digest answers 'what actually needs me?' and sends you out the door shooting.
Everything HoneyBook does, at a price that obeys your income
The CRM is the foundation of the whole system — so we made it the thing that's free, not the thing you pay to unlock.
| How it stacks up | HoneyBook / Dubsado — the usual way | lemon.gallery |
|---|---|---|
| Entry price | ~£16–23/mo | £0, forever |
| Pipeline & stages | Yes | Yes, with self-created tasks |
| Daily brief | You check every screen | One email tells you what's today |
| The rest of the system | Add-ons on top | Galleries, booking, email, AI around it |
A CRM that fits how a studio actually runs
Solo shooter, full plate
One pipeline holds every wedding, portrait and family job, with the follow-ups handled so nothing slips.
Two-shooter team
Projects and tasks span both of you, and team availability keeps the pipeline honest about what's real.
Bursty enquiry seasons
When a magazine feature floods your inbox, every lead still lands in order and gets its fair nudge.
From idle to rebooked
Quiet leads and delivered clients surface on their own — rebooking pitches write themselves quarterly.
Coming off HoneyBook or Dubsado? See the side-by-side comparison →
Pick a plan, not a spreadsheet
Start free. Upgrade whenever a client actually pays you. Annual billing takes two months off every plan.
- Galleries and sales, 0% platform fee
- Client hub and file transfers
- Unlimited projects
- The CRM, without automation
- 25GB storage
- Everything in Solo
- Automations and email marketing
- Instagram DM automation, coming soon
- Lightroom plugin and custom domain
- 100GB storage
- Everything in Pro
- The AI suite
- Every tool included
- Team accounts
- 500GB storage
- Everything in Growth
- Bring your own storage and keys
- Higher limits on emails, research and AI runs
- Priority support
- 1TB storage
Free
Client galleries, 8GB storage, the full CRM, bookings and contracts, 2 projects at a time, 2.5% platform fee on sales.
Questions, answered honestly
Just what the product actually does today.
Is the CRM actually free?
Yes. The full CRM — leads, clients, projects, the pipeline and a morning brief — is free forever, not a capped trial. It's the tier everything else builds on.
What makes the pipeline different?
You drag a project between stages — Lead, Booked, Shot, Delivered, Invoiced — and the tasks that follow each stage create themselves, as do nudges when a lead goes quiet.
What's the morning brief email?
A daily digest of what needs you today: pending contracts, overdue invoices, quiet leads and the day's shoots. It's the CRM telling you what to do instead of you polling every screen.
How is it better priced than HoneyBook?
HoneyBook and Dubsado start around £16–23/month. Here the CRM tier is £0 — their entry price is our whole Pro plan, and the CRM under it is free.